The aim of the project was to create a European Centre for Media Literacy (ECML) as a no-profit educational organization that wanted to help stakeholders to understand why teaching media literacy is so important and to give students new education tools.

The project mission was to help children and adults prepare for living and learning in a global media culture by translating media literacy research and theory into practical information, training and educational tools for teachers, youth leaders, parents, and caregivers of children.
In order to achieve such objective, the project provided three kinds of services, still available for further research:

the Content Repository

the Online Community

the Online Review